rapha.me

Aichaku (ahy-chaw-koo) is the Japanese term for the sense of attachment one can feel for an artifact. When written by its two kanji characters, you can see that the first character means ‘love’ and the second one means ‘fit.’ “Love-fit’ describes a deeper kind of emotional attachment that a person can feel for an object. … Acknowledging the existence of aichaku in our build environment helps us to design artifacts that people will feel for, care for and own for a lifetime.

John Maeda